Before Amazon's Alexa became known as the e-commerce giant's voice assistant, that was the name of the company's website rankings. It was founded in 1996 and has been popular for some time for analyzing web traffic and listing the most popular sites around the world, according to an engadged tech report.
The service also offers paid subscriptions for those who want detailed analytics and SEO insights. Now, Amazon has announced that it will retire Alexa.com on May 1, 2022, just a month after it celebrates its 26th anniversary.
Twenty-five years ago, we founded Alexa Internet after two decades of helping you find, reach, and convert your digital audience, and made the difficult decision to retire from Alexa.com on May 1, 2022. Thank you for making us your preferred resource for content research and competitive analysis. Keyword research and more. "
While Amazon hasn't explicitly stated why it's shutting down the service, Alexa's internet traffic has been on the decline over the past decade based on data from Semrush, and Bleeping Computer notes it's also been a while since anyone has been concerned about their Alexa ranking, So maybe Amazon decided it was time to say goodbye.
The e-commerce giant has already stopped accepting new subscriptions except for the paid Alexa layer, but existing subscribers will be able to access their account until May 1, 2022, and they will lose access after that date, but they will be able to export them data from various service tools if they wish to.